34 Planning a Farm Open Day

We ran our first Farm Open Day a few weeks after we had our alpacas arrive. Our faithful friends were interested in seeing them and we were happy to share our delightful new arrivals. We have learnt a lot over the years – mostly how to do it better – here Steve Heatherington shares some of that hard-won experience to hopefully help you get a good start, if you are thinking of having your own Open Day.

SCALE

  • What is the maximum number of people you can cope with at one time?
  • How many cars can park safely and get in/out?
  • Make sure you have enough helpers – and some spares
  • Limit numbers by having tickets – decide if, and how much you will charge

POLICIES AND PROCEDURES

  • Health and Safety – do your risk assessments and put things in place to keep visitors safe.
  • Insurance – you will need Public Liability insurance and keep within any restrictions they impose.
  • Security – house and workshops or stores

WELFARE

  • People – toilets, handwashing facilities; access for people with disabilities
  • Animal – as stress free as possible; no dogs

OFFERINGS

  • products
  • payments (cash or card)
  • selling animals – not easy to do on a farm open day; collect contact details and arrange for another time
  • refreshments – decide extent and price
  • demos
  • feeding the alpacas

MARKETING AND PROMOTION

  • social media (including paid adverts?)
  • signs to make you easy to find
  • banners and information signs

CONTINGENCIES

  • weather (too hot; too wet)
  • disasters and cancellation policy

PACKING UP

  • returning to normal
  • take signs down
  • feed yourself and the alpacas

LINKS

https://www.eventbrite.co.uk
Eventbrite – Discover Great Events or Create Your Own & Sell Tickets (NB other providers available)

https://squareup.com
Take card payments with Square and get fast deposits, low rates, simple to use point of sale software, dedicated support and powerful eCommerce tools.
(Note: other providers available)

https://farmsunday.org/
Homepage – Open Farm Sunday

OPEN FARM SUNDAY INFO PACK – very good resource

https://farmsunday.org/uploads/homepage-slides/2019-LOFS-Information-Pack-FINAL.pdf

Leave a Reply

Your email address will not be published.