We ran our first Farm Open Day a few weeks after we had our alpacas arrive. Our faithful friends were interested in seeing them and we were happy to share our delightful new arrivals. We have learnt a lot over the years – mostly how to do it better – here Steve Heatherington shares some of that hard-won experience to hopefully help you get a good start, if you are thinking of having your own Open Day.
- What is the maximum number of people you can cope with at one time?
- How many cars can park safely and get in/out?
- Make sure you have enough helpers – and some spares
- Limit numbers by having tickets – decide if, and how much you will charge
POLICIES AND PROCEDURES
- Health and Safety – do your risk assessments and put things in place to keep visitors safe.
- Insurance – you will need Public Liability insurance and keep within any restrictions they impose.
- Security – house and workshops or stores
- People – toilets, handwashing facilities; access for people with disabilities
- Animal – as stress free as possible; no dogs
- payments (cash or card)
- selling animals – not easy to do on a farm open day; collect contact details and arrange for another time
- refreshments – decide extent and price
- feeding the alpacas
MARKETING AND PROMOTION
- social media (including paid adverts?)
- signs to make you easy to find
- banners and information signs
- weather (too hot; too wet)
- disasters and cancellation policy
- returning to normal
- take signs down
- feed yourself and the alpacas
Eventbrite – Discover Great Events or Create Your Own & Sell Tickets (NB other providers available)
Take card payments with Square and get fast deposits, low rates, simple to use point of sale software, dedicated support and powerful eCommerce tools.
(Note: other providers available)
Homepage – Open Farm Sunday
OPEN FARM SUNDAY INFO PACK – very good resource